Donnish Journal of Business and Finance Management Research (DJBFMR)

September 2015 Vol. 1(3), pp. 019-029

Copyright © 2015 Donnish Journals

Original Research Article

Entrepreneurial Innovation, Culture, and Effects of Media

Majdi Anwar Quttainah

College of Business Administration, Kuwait University, P. O. Box 5486, Safat 13055, Kuwait.

Corresponding Author E-mail: mquttainah@cba.edu.kw

Accepted 20th August, 2015.

Abstract

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The purpose of the research is to understand how organizational culture, innovation and social media can affect the performance of organizations. This study presents the experiences and perceptions of selected entrepreneurs about the use of social media and its role as a part of an integrated marketing approach. Additionally, this research is concerned with the effectiveness of social media for entrepreneurs. The focus of the study is on entrepreneurs who belong to the U.S., where it is observed that many of the entrepreneurs are engaged in some form of online or e-commerce strategy, but despite this, do not disconnect from other entrepreneurs in their adoption. The research is quantitative in nature, and the researcher has collected primary data through questionnaires, which were distributed among 30 new entrepreneurs in the U.S. The findings of the research suggest that there is a strong positive impact of organizational culture, innovation and social media on the performance of entrepreneurs. It was found from the research participants that by getting rid of the culture of control and by adopting the ability to inject some willingness to take action and implementing projects, entrepreneurs are able to perform entrepreneurial activities. Moreover, this study indicates that a presence on social media may help a brand in creating strong relationships between it and its customers by informing and updating customers on the brand’s activities. However, presence on social media is not the only motivating factor to purchase products of a specific brand. Marketers need to use their followers or fans as endorsers to shape the attitude of the other users on the network. It is concluded, based on the research, that organizational culture, innovation and social media have strong positive impact on the performance of entrepreneurs.

Keywords: Entrepreneurship, Innovation, Culture, Media, Ventures, Creativity.

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Cite This Article:

Majdi Anwar Quttainah. Entrepreneurial Innovation, Culture, and Effects of Media. Donnish Journal of Business and Finance Management Research 1(3) 2015 pp. 019-029.