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Donnish Journal of Dentistry and Oral Hygiene

June 2021 Vol. 7(4), pp. 030-034

Copyright © 2021 Donnish Journals




Original Research Article


Applying Marketing Tools in Dental Practice; A Cross-sectional Study among Saudi Dental Practitioners


Shahad Osama AlMadani1, Ahad Khalid Alharbi1, and Shahzeb Hasan Ansari2*

1Dental Intern, Riyadh Elm University, Riyadh, Saudi Arabia.
2Faculty Preventive Dentistry, Riyadh Elm University, Riyadh, Saudi Arabia.

Corresponding Author's Email: shahzebhasan@riyadh.edu.sa

Accepted 5th June, 2021.



Abstract


Introduction: Similar to other businesses, healthcare services also require strong marketing strategies as their success solely depends on patient turnover. Healthcare managers are responsible for ensuring proper visibility and advertising of their organizations and practice in order to be more productive. Materials and Methods: This is a cross-sectional study conducted among dental practitioners in Saudi Arabia using an online survey. A total of 244 Saudi general practitioners from different cities of Saudi Arabia participated in this study. Results: Spearmanís correlation was conducted which revealed that the overall correlation was not statistically significant apart from 3 variables in correlation with work experience and 2 variables in correlation with age. Conclusion: The most commonly used marketing strategies used by dental practitioners were attending educational seminars on a regular basis, hiring competent staff, buying new generation equipment, and decorating the clinic in an attractive manner.

Keywords: Dental business, Marketing strategies, Dental services.

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Cite This Article:

Shahad Osama AlMadani, Ahad Khalid Alharbi, and Shahzeb Hasan Ansari. Applying Marketing Tools in Dental Practice; A Cross-sectional Study among Saudi Dental Practitioners. Donnish Journal of Dentistry and Oral Hygiene 7(4) 2021 pp. 030-034.


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