Donnish Journal of Media and Communication Studies

October 2016 Vol. 2(2), pp. 007-015

Copyright © 2016 Donnish Journals

Original Research Article

Utilization of Mobile Media in Nigeria: Opinions from University Students


Department of Mass Communication, Faculty of Social Sciences, Delta State University, Abraka, Delta State, Nigeria.

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Accepted 6th October, 2016.


This study draws on focus group discussions with a semi-structured questionnaire design and convenience sample procedure to examine the utilisation of mobile media by university students in two study locations: Benson Idahosa University, Benin City and Delta State University, Abraka in Nigeria. Data obtained from the participantsí opinions on three research questions through verbal discourse were coded by hand and analysed with constant comparison method to arrive at predictable opinions of participants on which majority views was the main findings resulting into a number of benefits and citation in italics under respective themes: adoption and self-organisation, leisure and entertainment and mobile news consumption. The theory of technological determinism was applied to underscore the interaction between mobile media device and the university students. The author concludes by identifying the limitation and suggestions for further exploration.

Keywords: Mobile media (also known as mobile phone), Opinions, Technological determinism, Constant comparison procedure, University students (Benson Idahosa University (BIU) and Delta State University, Abraka.

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Cite This Article:

Oghogho Uyi OSAZEE-ODIA. Utilization of Mobile Media in Nigeria: Opinions from University Students. Donnish Journal of Media and Communication Studies 2(2) 2016 pp. 007-015.

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